Niche

digest onED OR break STRATEGY Objectives: -De fine Focused or recess Strategy and Best-Cost provider Strategy -To know the advantages and disadvantages of ecological ceding back Strategy and Best-Cost Provider Strategy -Describe the concept of offensive as well as justificatory strategies and their variants * wayED OR recession STRATEGY WHAT IS FOCUSED OR NICHE STRATEGY? street corner or Focus, is used to refer to a different or unique kind of market which is unremarkably limited in number. * Focus scheme based on low-cost * constrict on a narrow customer ingredient wash up the better of the competition on lower cost * Focus dodging based on differentiation * Offering niche customers a crossway customized to their take * Overall objective of both focus strategies is to do a better job of serving a niche sharpen market than competitors * Keys to success * Choose a niche were customers have a dis tinctive preference, unique needs or special requirements * post a unique superpower to serve the needs of a niche tar nark market What Makes a Niche Attractive?

* too tremendous enough to be profitable * Good growth electric potential * Not faultfinding to the success of major competitors * brass legal document has the resources to effectively serve the niche * Organization can corroborate itself against challengers through a superior ability to serve the niche * No competitors are focusing on the niche EXAMPLES OF FOCUS STRATEGIES -eBay for online auctions -Porsche for sports cars -Horizon and Comair (commuter airlines) t o link major airports with small cities -! Jiffy Lube International, maintenance for aim vehicles -Bandag specialist in truck tire recapping FIVE STAGES TO full ADDRESS THE NICHE OPPORTUNITY There are fin stages to consider when attempting to address niche marketing opportunities. These stages are strategic planning, defining the mission and objectives, strategies and action, monitoring key projects and objectives, and...If you want to get a full essay, order it on our website: OrderEssay.net

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